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As the world celebrated World Humanitarian Day (a day that encourages people to perform a good deed) on Sunday, Beyoncé offered a challenge to people around the world: Perform a good deed and share it online. “Do one thing for another human being. Nothing is too small,” the singer said on the 2012 World Humanitarian Campaign Message video . “It begins with each of us. Make your mark and say ‘I was here,‘” she continued, “One day. One message. One billion people taking action for each other.“
Thanks to her encouragement, more than 1 billion people (1,029,763,492 to be exact) across the world logged onto their social media accounts and other platforms to share a good deed they’d performed. “This could arguably be the largest mobilization of good intention in Web history, an amazing coming together of celebrity, brands and NGOs,” Andrew Essex–chief executive of Droga5, which helped organize the event–told news reporters. “Think of it as ‘We Are the World’ for the social media generation.”
Earlier this month Beyoncé and Jay-Z were highly criticized by legendary icon, Harry Belafonte, for their lack of philanthropy. Perhaps Beyonce’s assistance in encouraging more than 1 billion people to share a good deed they’d performed will quiet her philanthropy critics.