How Quaint: Romney Uses Negative Ad to Criticize Obama for Using Negative Ads

Romney is lashing out about the Obama campaign’s negative ads in his own.

The ad features television personalities like CBS’ Bob Schieffer to question where all Obama’s  “hope and change” (a slogan used often in his 2008 campaign) went. The Romney campaign seems to be taking the Obama campaign’s lead, and is now focusing on pushing negativity onto Obama. Using known figures to debase the president could easily create negative feedback for Romney, in fact these efforts are already backfiring.

Schieffer was not satisfied with the use of his image, stating that the Romney campaign had not asked permission to do so. On his show Shieffer said, “That was a question that I posed to David Axelrod for the president’s campaign manager. I wasn’t stating something there. I was asking somebody else a question.”

Schieffer was not the only one being thrown into the mud by the campaign. Journalists David Brooks and Mark Halperin are also featured in the video. Halperin also spoke out against the campaign’s use of his image on Twitter, claiming, “I am extremely uncomfortable with the use of my personal image in this political ad… I do not want my role as a journalist to be compromised for political gain for any campaign.”

On Sunday Axelrod stated that both the Obama campaign and the Romney campaign are responsible for putting out negative ads.  He says that Mitt Romney is simply the standard bearer on the issue and that the Obama campaign is following his lead.  I guess you’re going to see a lot of this back and forth throughout the election and it’s only going to get uglier as time goes on.


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