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First Lady Michelle Obama is teaming up with Mickey Mouse Tuesday in order to help kids eat better.
New guidelines will go into place for products advertised on Disney-owned television and radio stations and websites. That includes Saturday morning cartoons.
Under Disney’s new standards, all food and beverage products advertised, sponsored, or promoted on Disney Channel, Disney XD, Disney Junior, Radio Disney, and Disney-owned online destinations oriented to families with younger children will be required by 2015 to meet Disney’s nutrition guidelines.
The nutrition guidelines are aligned to federal standards, promote fruit and vegetable consumption and call for limiting calories and reducing saturated fat, sodium, and sugar.
In addition, Disney plans to reduce the amount of sodium by 25 percent in the meals served at its theme parks. Disney introduced the “Mickey Check” tool, an icon that calls out nutritious food and menu items sold in stores, online, and at restaurants and food venues at its U.S. Parks and Resorts.
By the end of 2012 the “Mickey Check” will appear on licensed foods products, on qualified recipes on Disney.com and Family.com, and on menus and select products at Disney’s Parks and Resorts.
They also plan on creating public service announcements promoting child exercise and healthy eating.
