Starbucks Opens First Store In India

An Open Letter to Starbucks and ‘USA Today’

The conversation on race in our country is changing. Once a subject left to be discussed by civil rights leaders, organizers and a few non-profits, race is now a topic for many. Names like Renisha McBride, Trayvon Martin, Eric Garner, and so many more have led to widespread conversations on race. The numerous anniversaries marking milestones of the Civil Rights Movement and, yes, that the President is Black also factor in to discussions about the role race and racism play in our society.

Yesterday, we saw a relatively new entrant into the discussion: Starbucks, in a partnership with USA Today. Starbucks has committed to socially conscious practices in the past including hiring vets, banning open weapons in their stores, and supporting gay marriage. A public dialog on race is new for Starbucks. While we applaud Starbucks for their effort to engage a topic that many seek to avoid, and while their efforts seem well-intentioned, we, as a national racial justice organization, with a name similar to the hashtag used in the campaign feel compelled to say: as a nation, we need more.

Race Forward is unique in the racial justice world. While many organizations focus on the needs of a particular group, we are a multiracial organization that considers how race intersects with many different factors, including economic status, sexual orientation, and gender; we address race in many issue areas including employment, education and police brutality, to name a few.

 

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