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Why Would Mountain Dew Make an Ad Stereotyping Black People as Thugs?

Boyce Watkins Boyce Watkins·298 videos
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Published on Apr 30, 2013

Dr. Boyce and Yvette talk about the ad that Mountain Dew put out on their Green Label campaign that uses racial stereotypes.

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Top Comments

  • Liv3LauGhLoV3504

    So we can get a commercial banned.... but there is a 16 year old being charge with felonies in Florida because she did a science experiment that exploded a water. Get it together. Lets get her damn charges drop.

    · 13

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  • hottnessfarra

    Yeah that commercial sounds racist all black men and a goat shaking my head. Man that's not cool.

    · 4

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All Comments (194)

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  • jaydubs54

    haha what makes you think I listen to their shit? Could it be because I actually do my research before opening my mouth? I could give 2 fucks what some kid thinks of himself and what the other retards bang their heads to. It's them fucking around and garnering attention (publicity) and people obviously falling for it, point in case; you're gullible ass.

    ·

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    in reply to 7digitss (Show the comment)
  • CapiTen10

    come on, the eye patch? it was obviously a spoof.

    ·

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  • CapiTen10

    do you think stereotypes are only bad when their 'negative'?

    ·

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    in reply to 7digitss (Show the comment)
  • 7digitss

    "stay with your herd of sheeple" that's exactly what you're doing! Lmao. you think they're just some kids "goofing off" always talking about rape and wearing upside down crosses, tyler calling himself satan's son, but yeah they're just "playing" right? Lol. and if you're being sarcastic, I don't give a shit. Whether you like it or not, they're making valid points.It does affect the world's perception of black men, joke or not.

    ·

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    in reply to jaydubs54 (Show the comment)
  • edscottable

    they snuck that goat in a couple of commercials earlier where a black guy and his asian girlfriend were having dinner at a fine restaurant and a couple tables over that goat was raising hell with a waitress demanding more mountain dew. i had no idea they were heading the way it went

    ·

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    in reply to hottnessfarra (Show the comment)
  • Dingo Johnson

    im sure the cops will take that into consideration next time a goat threatens to hurt someone

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    in reply to GWOSAPAT (Show the comment)
  • jaydubs54

    its sarcasm dumbass. if you can't see that this was just some kids goofing off then so be it. be some ignorant prick who likes stoking the fire. there is no hope in opening your eyes. stay with your herd of sheeple

    ·

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    in reply to 7digitss (Show the comment)
  • 7digitss

    you have no idea at all what the fuck you're talking about. and don't call someone a friend and then tell them to fuck off. it just shows how incoherent your wannabe hipster ass is.

    ·

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    in reply to jaydubs54 (Show the comment)
  • gspeedceo

    Let's understand what Boyce Watkins is apart of. Google the role that "black leaders" were sought out to play in Margaret Sanger's plan to eliminate as many undesireables (e.g. Blacks, hispanics, disabled.) from among us. Dr. Watkins fits the bill perfectly as being one of what I call "Ms. Sanger's Boys", and he is so regardless of intent. He takes on all types of subject matter which are insufficient in brining about real quality of life changes. Ideas and conjecture are his final product.

    ·

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  • gspeedceo

    Quick response to the question which carries the title of this video. See if you can follow.

    Marketers develop target markets. If the Mountain Dew is targeting as one of its markets black men between the ages of let's say 16-30, what is the dominant imagery potrayed by that demographic in popular culture? Thank you and goodnight!

    ·

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